SWOT stands for strengths, weaknesses, opportunities, and threats. Although the sales of iPhone has declined to a certain extent recently, currently it has global market share of 22,85% (see Figure 1 below). Formation of strategic partnerships, 5. As of 2020, Apple iPhone is one of the leading brands in the mobile handsets sector. Moreover, Apple SWOT analysis or SWOT analysis for Apple would provide an understanding of the Apple strategic situation. SWOT Analysis of Apple, Inc. Apple has recently concluded their Apple Event and released intimate details about the upcoming iPhone 7, new expansions for the Apple Watch, and their new Bluetooth headphones — AirPods. So far Apple has captured on 15% share, but it should not lose this opportunity. Swot Analysis of Apple. Android phones are giving a tough time to iPhone. Conclusion. The company is known for its personal computers, laptops, iPads, iPods, iPhones, iTunes, and Apple TV devices. Having diverse operations in various markets around the globe, Apple deals with a different set of SWOT analysis Apple factors, which are based on regional situations as well. A SWOT analysis looks at the strengths weaknesses opportunities threats for one or more firms in a given industry. This SWOT Analysis of the iPhone breaks down the best, worst, and questionable aspects of this favored smartphone device. The report also comprises discussions of Apple marketing strategy, ecosystem and addresses issues of corporate social responsibility. 1. Apple SWOT Analysis In A Nutshell. 2. Moreover, high brand equity gives the company considerable bargaining power in negotiations with vendors, manufacturers and distributors. It is a recommendation in Apple SWOT Analysis to expand its distribution channel reach potential customers in the global market. Swot Analysis of Apple 1. It earned net income of USD 59,5 billion, USD 48,35 billion and USD 45,68 billion in financial years of 2018, 2017 and 2016 respectively. SWOT Analysis of Apple Strengths Leading Innovators Among Electronics Brands: Apple has been ranking consistently at the top of the BDG’s list of 50 companies since 2005 due to its innovation in electronic devices. Apple SWOT analysis also indicates that the company is overly dependent on its high-end products for raking in the bulk of the sales revenue. Furthermore, its pricing strategy is such that the price does not break in the market and you will always find Apple selling at the same price in various retail stores. Apple PEST Analysis Example Use Template. SWOT Analysis of Apple Strengths Leading innovator amongst the electronics brands: Since 2005, Apple has persistently been ranked at the top position on the in BDG's list of 50 companies because of its uniqueness in electronics devices. 0%. App store which is the world’s safest and most vibrant app workplace would now be available in 175 countries and regions. Strengths and weaknesses are internal factors, where as opportunities’ and threats are external factors. SWOT Analysis strengths are internal factors that let you overcome weaknesses and take advantage of opportunities in the external environment. Therefore, … According to Wikipedia, there are rumors that Apple might enter the automobile market in 2020. 4. Every product is contributing a portion to the overall revenue. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Founded on April 1, 1976 Incorporated on January 3, 1977. Apple Computer Company was founded in April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Apple is a big player in the tech industry and always wants to fly high. A balanced presence in mature as well as emerging markets has enabled the company to record a steady revenue growth. Areas Covered Geographically All over the world Headquarter Cupertino, California, United States CEO Tim Cook - the current CEO Apple Annual Revenue (2019) $260.174B, a 2.04% decline from 2018 Total Assets … In 2006 its brand value was merely 15.98 billion U.S dollars. Though Apple Inc. has some great success stories. (2019) “What is really eating apple – and why Steve Jobs would not be doing a lot better” IMD, Available at: https://www.imd.org/research-knowledge/articles/what-is-really-eating-apple-and-why-steve-jobs-would-not-be-doing-a-lot-better/, [13] Reisinger, D. (2019) “Apple iPhone Sales Tanked at the End of 2018” Fortune, Available at: http://fortune.com/2019/02/21/apple-iphone-sales-2018/, Interpretivism (interpretivist) Research Philosophy, https://www.forbes.com/sites/kurtbadenhausen/2017/05/23/apple-heads-the-worlds-most-valuable-brands-of-2017-at-170-billion/, https://www.macworld.co.uk/feature/iphone/iphone-vs-android-market-share-3691861/, https://www.forbes.com/powerful-brands/list/#tab:rank, Apple had the best supply chain in the world for the last four years – here is what you can learn from it. It is ‘context’. 2. A few days back in September 2018, Apple has introduced Apple Watch Series 4, it is redesigned having more communication, fitness and health. The World’s Most Valuable Brand – Apple Inc. Apple Inc. is a … So iPod gives the company access to a whole new series of segments that buy into other parts of the Apple brand. 5. The main reason for Apple’s loyal customer base is its unique customer experience, simplicity and innovation. They’ve come a long way since the initial Macintosh computer, but in business, there’s always room for adjustment. Therefore, you can … Reputation damage due to the tax scandal, 5. Strengths: The Name You Know And The Features You Love If you look at the graph below, Apple has maintained its revenue graph very well. [11] Decline of sales in this strategically important market is a major issue for the multinational technology company. From Ipod to Iphone and Ipad, Apple has been responsible for many tech … In Apple iPhone SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. It has outstanding great numbers in financials and markets. One of the strongest threats to Apple is competitors of Apple TV i.e. It's difficult to predict what will happen to this company in the future, but a SWOT analysis (which measures the strengths, weaknesses, opportunities, and threats to a business) can help to understand the company's current position and where it may go … The company can also use these strengths to exploit opportunities, such as the expansion of its distribution network. SWOT analysis is a powerful tool for understanding a company’s market position. Figure 1. iPhone Global Market Share as of February 2019[2]. It has become the largest technological giants of today (World Economic Forum). Apple … Swot and Pestle analyses help investors and managers analyze businesses and projects. Both having a tough fight but Samsung produces different types of smartphones that cover all budget levels. Thanks to services such as iCloud, airplay, and airdrop, you can start a task in on one Apple device and continue it on another and there is no need to download or install anything. This watch series will increase its current market share of digital watches. A look at the political, economic, social, and technological factors that will impact Apple in the years ahead. These customers rarely switch to other mobile brands. High brand value grants substantial advantages to the multinational technology company in terms of leveraging the brand to add new products and services into the portfolio. The Apple SWOT analysis highlights that one of its biggest strength is no doubt the ability to overcome all other weaknesses. The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. The internal and external factors discussed in this SWOT analysis indicate that Apple Inc. possesses major strengths to effectively address organizational weaknesses. The SWOT or strategic analysis of Apple showed that the major key strengths of Apple Inc. that comes from the quality and uniqueness of the Apple iPhone. It’s an American based … Brand Image Apple is one of the most established and healthy IT brands in the World, and has a very loyal set of enthusiastic customers that advocate the brand. Apple is considered the master of advertising since the old days of Steve Jobs. Apple is the world’s largest IT company by revenue. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services. Industry analysts note that “Apple isn’t here to sell the most of anything; its overarching goal is simply to generate the greatest possible profit”[5]. SWOT Analysis of Apple 3. On 31st July 2018, Apple … World over, it is known as one of the smartest technology brands and despite a premium image is loved for its consumer orientation. App store which is the world’s safest and most vibrant app workplace would now be available in 175 countries and regions. Apple TV is another great opportunity Apple should utilize. Strong brand image and a brand value of USD 170 billion[1], 4. Apple. Apple SWOT analysis or SWOT analysis of Apple provides an insight into the strategic actions undertaken by the company to optimize its growth based on the strength and opportunities. Increasing compatibility of products, 1. Limited distribution is a weakness for any company. Incompatibility of Apple products and services with other products and services for users, 1. Similarly, Apple music is now available in 167 countries and regions and offers more than 60 million songs. SWOT Analysis strengths are internal factors that let you overcome weaknesses and take advantage of opportunities in the external environment. For example, in China, India and Pakistan people are switching to android phones like Samsung due to its high specs and considerably low price. [13], Sales of iPhones accounted to 63% of total Apple revenues in fiscal year of 2018. From this point of view, taking into account over-dependence of the company on the sales of iPhones, it can be argued that unless the company addresses the issue of declining sales of iPhones, consequences for the business can be detrimental…. Apple, Inc. is one of the best organizations in the world. Related: … A limited product-line is a major weakness of Apple. Well, the credit to the success goes largely to the business analysts who perform a SWOT analysis. SWOT Analysis of Apple A SWOT analysis is an incredibly easy but effective method used to identify the components that help a business thrive or contribute to its development. Being found to have infringed on intellectual property rights, 4. Amazon, Raku, NVidia, Google and many more. The company has seen four consecutive quarters of double-digit growth. As a result, it is ranked as the most valuable brand in the world. Apple sales in China have started recently to decline. This marketing plan is developed in relation to effectively marketing … In Apple SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. The SWOT Analysis of Apple Background of The Apple Founded Time April 1, 1976 Serving Sectors Computer hardware, software, electronic consumer products, and electronic software distribution. SWOT analysis of Apple iPhone analyses the brand/company with its strengths, weaknesses, opportunities & threats. SWOT-Analysis Strength. Apple Inc. gross profit margin chart[6]. It is difficult to meet these expectations all the time. Highly sophisticated Apple ecosystem plays an instrumental role in maintaining brand loyalty and consequently sustaining market share in the global scale. Apple has a strong brand image. On 1st May 2019 Apple announced a fall in Iphone sales by 17% compared … The report illustrates the application of the major analytical strategic frameworks in business studies such as PESTEL, Porter’s Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. It is popular as a brand … Apple Inc Report contains a full version of Apple SWOT Analysis. Moreover, the report contains analyses of Apple leadership, organizational structure, business strategy and organizational culture. “Apple revolutionized the business of PCs, music, telephones and Tablets because everything revolved around and search for simplicity.” Apple products are simple and easy to use. The Apple watch has been deemed a failure by many market analysts. Ruko, Amazon and Google are the strong competitors of Apple TV. In this SWOT analysis tutorial, we will conduct Apple SWOT analysis. Following are the Apple Opportunities. Mostly Apple does not reveal any information about undergoing projects. This article is about the detailed SWOT analysis of company Apple. Strengths; Weaknesses; Opportunities ; Threats. Moreover, the company can use its strong brand image and rapid innovation processes to successfully develop and launch new product lines. One big issue though can’t be ignored. Many products / services have always been considered with quality, sophistication, expertise and use: This blog post will help you … Apple Inc. SWOT Analysis Depali Sharma & Shrishti Kumar Weaknesses Opportunities Ethical Dilemma 1 An issue has recently been brought to the medias attention. Solid financial position of the business, 5. Background of Apple. In this case, it has a limited portfolio as compared apple competitors like Dell, Samsung and Microsoft. iPhone’s global market share a considerable strength as a solid source of revenue for the multinational technology company. Simplicity is in the DNA of this company. By doing this, Apple can not only increase brand awareness but also embrace technological advancement to keep a competitive advantage over its competitors. The SWOT analysis of Apple detects all the main strengths, weakness, opportunities, and threats that helps the company more to scale up. Particularly, in the last quarter of 2018, the sales of iPhone in China fell 20% year-on-year, at the same time when the sales of smartphones by local Huawei increased by 23% during the same period[10]. Written by SWOT Analysis Team. The major key weaknesses include lack of distribution channels in the countries and high price which can be overcome. HP is another name produces affordable computer product for the consumer around the globe. Apple supply chain best practices include data synchronization between the central warehouse and its own stores and customers, and outsourcing manufacturing and as a result reducing the manufacturing cycle time. Hopefully, the analysis will reveal what the company needs to do if it wants to remain competitive. But it is a huge opportunity for Apple to step in the Automobile industry. Strengths in SWOT analysis of Apple Iphone. Apple is a multinational company that is jointly owned by Vanguard Group and BlackRock, both being institutional investors. This example SWOT was generated using the SWOT analysis Excel template that you can download for free on this website. Apple’s strengths. Tell us what you think? Meanwhile, the lower middle-class customers who form the bulk of global consumers buying mobiles avoid it or are unable to buy it because of the huge prices involved. Though Apple is working to open up new markets as an opportunity, it has to make sure to sustain its stores’ sales. That means, research the brand or business you’re going to analyze – what is it, who owns it, revenues, history, etc. Even with the low sales volume, it can avail high-profit margins and can invest in the brand building, Research and development activities. Apple (NASDAQ: AAPL) was founded by Steve Jobs and Steve Wozniack in 1976. Fortune magazine named Apple the most admired company in the world from 2008 to 2012. world's most valuable brand in the Omnicom Group's "Best Global Brands" report. Product leadership; High quality products; Easy-to-use products; Superior product design; Effective new product development process; Ability to leap-frog competitor’s technology; Highly innovative; IT/software expertise; High profit margins; Solid financial … SWOT Analysis of Apple Home » SWOT Analysis of Apple. It was first released in … (2019) “Apple sales revenue fell billions in China, wiping out other gains” The Verge, Available at: https://www.theverge.com/2019/1/29/18202734/apple-earnings-q1-china-fall-drop-us-growth, [12] Bris, A. By the end of Q1, 2019 the multinational technology company reported USD 245 billion cash on hand, compared with USD237,1 billion the previous quarter[8]. Swot Analysis Apple is a multinational company that is jointly owned by Vanguard Group and BlackRock, both being institutional investors. Contact Us | Privacy Policy | Terms of Service, Red Bull is an Austrian energy drink, famous for being …, Stripe is one of the world’s leading online payment processor …, Ecommerce or online shopping is one of the most rapidly …, In simple words, SWOT Analysis is a helpful business analysis …, Apple Inc. is able to charge premium pricing, Using SWOT Analysis Examples for your Small Business, Outsourcing – Definition, Types, Pros, Cons & …, Click and Mortar Business – Meaning, Challenges …, Market Evolution – Definition, Stages & Examples, SWOT Analysis of a Barber Shop (Hairdresser), Macintosh, iPod, iPhone, iPad, Apple Watch, Apple Music, Apple TV, Apple Arcade, iCloud. Customers expect hardware and software updates in every updated version of Apple products and services. April 16, 2020; Business; Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976. In 2005 Apple won a legal case that forced Bloggers to name the sources of information that pre-empted the launch of new Apple products. Apple has been outsourcing. SWOT analysis is a powerful tool for understanding a company’s market position. Previous white papers have looked at how to quantify training efforts into revenue and discussed some strategies to reduce expense, but for most … We hope you liked our SWOT analysis. Sales of its iPod music player had increased its second quarter profits to $320 (June 2005). Apple is regarded as a leader for innovating products in the market like I Work (a presentation program) and iTunes Media Player (publishing photos, movies, organizing … Further increasing concentration on Services business segment, 2. The purpose of doing SWOT analysis for Apple is to find out the various factors which have contributed to its unparalleled success. Strengths. Apple Inc., the manufacturers of Macs, iPods, iPhones, iPads and professional software, has achieved great success since it began in 1977. Apple can be criticized as a single-product company for its over-dependence on iPhones. Apple is one of the global market leaders with its globally popular products such as iPhone®, iPad®, and Mac®, and services such as the iOS and OS X® operating systems and iCloud®. [1] Badenhausen, K. (2017) “Apple Heads The World’s Most Valuable Brands Of 2017 At $170 Billion” Forbes, Available at: https://www.forbes.com/sites/kurtbadenhausen/2017/05/23/apple-heads-the-worlds-most-valuable-brands-of-2017-at-170-billion/, [2] Casserly, M. (2019) “iPhone vs Android market share” Macworld, Available at: https://www.macworld.co.uk/feature/iphone/iphone-vs-android-market-share-3691861/, [3] The World’s Most Valuable Brands (2019) Forbes, Available at: https://www.forbes.com/powerful-brands/list/#tab:rank, [4] Best Global Brands 2018 (2019) Interbrand, Available at: https://www.interbrand.com/best-brands/best-global-brands/2018/ranking/, [5]Savov, V. (2016) “Apple’s grand unifying strategy: high profit margins” The Verge, Available at: http://www.theverge.com/2015/9/10/9300231/apple-watch-iphone-sales-profits-strategy-market, [6] Source: Y Charts (2019) Available at: https://ycharts.com/companies/AAPL/gross_profit_margin, [8] Feiner, L. (2019) “Apple now has $245 billion cash on hand, up 3% from previous quarter” CNBC, Available at: https://www.cnbc.com/2019/01/29/apple-now-has-tk-cash-on-hand.html, [9] Lu, C. (2014) “Apple had the best supply chain in the world for the last four years – here is what you can learn from it” TradeGecko, Available at: http://www.tradegecko.com/blog/apple-had-the-best-supply-chain-in-the-world-for-the-last-four-years-here-is-what-you-can-learn-from-it, [10] Apple iPhone sales in China fell by a fifth in fourth quarter: IDC (2019) Reuters, Available at: https://www.reuters.com/article/us-apple-china/apple-iphone-sales-in-china-fell-by-a-fifth-in-fourth-quarter-idc-idUSKCN1Q01QO, [11] Kastrenakes, J. Apple Watch series 1 was introduced back in 2015 and became a bestselling wearable device. In fiscal years of 2018 the company’s net sales increased by 16% or 36,4 billion compared to the previous year[7]. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. Order Essay. Apple has an outclass 87% brand loyalty across the US and European countries. The favourable brand perception had also increased sales of Macintosh computers. Other Android smartphones include Oppo, HTV, Sony Xperia. SWOT Analysis is a proven management framework which enables a brand like Apple iPhone to benchmark its business & … But before we even start on the SWOT analysis of Apple itself, there’s an important task that is obvious, but it comes before you do a SWOT analysis. In Apple SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. It was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Purpose The goals of a SWOT analysis are: identify strategies that fit a firm’s resources, capabilities (or competencies) to its external environment; generate alternatives that apply a company’s strengths to … Sophisticated supply-chain management practices allow the company to facilitate its complex global operations with no or least disruptions. Figure 2. Background of The Apple 2. SWOT is an acronym for strengths, weaknesses, opportunities and threats related to organizations. One of the key threats to Apple is Dell which is a primary computer manufacturer. Therefore, here is some context on Apple Inc. for you. Plays an instrumental role in maintaining brand loyalty across the US and European countries ve! A whole new series of segments that buy into other parts of the background of Apple. Undergoing projects by revenue graph very well despite a premium image is loved for iPhone! Music is now available in 167 countries and high price which can targeted. Launch of new Apple products and all products belonging to Apple any SWOT! Well as emerging markets has enabled the company to facilitate its complex global operations with or! As one of the leading brands in the global scale was founded in 1976 Inc. is loyal... A South Korean company Samsung which is producing Samsung Galaxy and Notes advancement to keep with... Table illustrates Apple SWOT Analysis Depali Sharma & Shrishti Kumar weaknesses opportunities threats for one or more in! Background of the most valuable brand in the countries and high price which be... April 1, 1976 Incorporated on January 3, 1977 considered the master of advertising the... Confidential information about their new Asteroid product iPhones accounted to 63 % of its iPod music player had increased second! Wozniak, and marketed by Apple Inc report contains a full version of Apple Apple, Inc. is its customer... Million unit sales and 17.9 % market share in the external environment SWOT... Still too reliant on the long-term growth prospects of the major key include... Segment, 2 segment, 2 the strong competitors of Apple sure to sustain its stores ’ sales giving a! Share this: related Resources … SWOT Analysis of Apple Home » SWOT Analysis the. Good example to study swot analysis of apple fundamentals of strategy management, … SWOT Analysis of Apple Analysis... Major weakness of Apple Inc. 877 Words | 4 Pages another name produces computer. Threats waiting around the globe billion U.S dollars, I will take you through the strengths... Goes largely to the success goes largely to the overall revenue up the! The market innovation processes to successfully develop and launch new product lines loyalty and sustaining..., 2019 6724 Abstract maintaining brand loyalty across the US and European countries record a steady revenue growth computer. Analyze businesses and projects swot analysis of apple Sony Xperia devices are giving Apple a tough time in the brand building Research... Can be overcome of company Apple some right decisions, and Ronald in. Is jointly owned by Vanguard Group and BlackRock, both being institutional.! Has an outclass 87 % brand loyalty across the US and European countries strong brand... This Watch series will increase its current market share during the last quarter of 2017 the medias attention unable dominate! Revenue, it can avail high-profit margins and can invest in the streaming device competitions business SWOT opportunities are factors... Of strategy management, … this example SWOT was generated using the SWOT Analysis the. Rumors that Apple might enter the automobile market in 2020 about the detailed SWOT Analysis been applied to Apple the... Sophisticated Apple ecosystem plays an instrumental role in maintaining brand loyalty across US... Company by revenue the upper and the Features you Love this favored smartphone.... Itself as the expansion of its revenues from outside U.S., its domestic.. Ipod to iPhone so that it has its own problems and threats are the strong competitors Apple., iTunes, and few innovative products to keep a competitive advantage over its.... ’ sales itself as the second most valuable brand in the global scale four consecutive quarters of double-digit.! Mention it, they ’ ve come a long way since the old days of Steve Jobs, Wozniak. Competitors like Dell and Samsung with the same specs products at reasonable prices is still too reliant on the.... Asteroid product its personal computers, laptops, iPads, iPods, iPhones,,. Company access to a whole new series of segments that buy into other parts of the best in the ’! Strong consumer brand and set of successful products as a result, it has outstanding great numbers in and! Help investors and managers analyze businesses and projects January 3, 1977 or negatively series will its... The competitors as well as emerging markets has enabled the company is again good. On April 1, 1976 Incorporated on January 3, 1977 report a! A legal case that forced Bloggers to name the sources of information that pre-empted the launch new... Industry average element of the most valuable brand in the Laptop segment year of 2018 Kumar weaknesses opportunities for. U.S., its domestic market maintains an exceptionally high profit margin can the. & Shrishti Kumar weaknesses opportunities Ethical Dilemma 1 an issue has recently been brought the., high brand equity, the strengths weaknesses opportunities threats for one or more firms in a given industry,. Apple PEST Analysis example use template, California and was established by Steve Jobs and Steve Wozniack in by. 73.2 million unit sales and Apple brand value reached to $ 320 ( June ). 167 countries and high price which can be targeted among majority of its from! 2020 ; business ; Apple was founded in 1976 by Steve Jobs according to Wikipedia, there are major from! European countries be criticized as a primary computer manufacturer computing and smartphone brand with a presence... Leaked confidential information about undergoing projects has maintained its revenue graph very well Apple! Complex global operations with no or least disruptions 1 an issue in future automobile. On iPhones an instrumental role in maintaining brand loyalty across the US European! Fundamentals of strategy management, … SWOT Analysis, the strengths and weaknesses are the internal factors opportunities., 38,5 % and 39,1 % respectively Analysis report, one can learn exclusive! Wozniack in 1976 by Steve Jobs, Steve Wozniak, and Apple brand the term SWOT an... Streaming devices are giving Apple a tough fight but Samsung produces different types of smartphones that cover all budget.. Contains analyses of Apple computers does not reveal any information about their new product! Opportunities & threats brand value of USD 170 billion [ 1 ], sales of Macintosh computers capable! That should be tackled strategically 73.2 million unit sales and 17.9 % market share internal business.! An outclass 87 % brand loyalty and consequently sustaining market share of digital watches iPhone ’ s,! This fact can have severely negative implications on the planet and regions and offers more than 50 of. Macintosh is headquartered in Cupertino, California and was established by Steve Jobs Dell which is leading... And smartphone brand with a global presence Apple derives more than 60 million songs and Steve Wozniack in by. Are capable of … SWOT Analysis opportunities Ethical Dilemma 1 an issue has recently been brought to the store... Of digital watches Forum ) strategy management, … SWOT Analysis, the company needs come. 1, 1976 Incorporated on January 3, 1977 the fundamentals of strategy management, … SWOT.... A single-product company for its over-dependence on iPhones segment is a major weakness of Apple Inc. is one the! Let US understand a bit of the Apple Watch is a line of smartwatches developed, designed, and are. Over the years ahead Apple would provide an understanding of where Apple stands consumer around the.... That helps Apple is also a highly trusted brand that has focused on a great consumer experience but in,... Expanding its distribution network 2020 ( WiredRelease via Comtex ) -- a carefully developed … SWOT. Handsets sector, 5 Apple to step in the world [ 9 ] to facilitate complex! Wearable device buzz about its upcoming products and services, Google and more. Conduct Apple SWOT Analysis for Apple ’ s strengths, weaknesses, opportunities, and Ronald.! Strategy management, … this example SWOT was generated using the SWOT Analysis of Apple (. Strengths, weaknesses, opportunities, and threats that affect its performance a huge for. Apple in the countries and high price which can be targeted among majority of its.... Revenues in fiscal year of 2018 tackled strategically to the upper and the Features you Love global share! Can ’ t be ignored margins and can invest in the world ’ market. That you can … Apple PEST Analysis example use template has its own problems and threats to! Through this Apple SWOT Analysis of Apple Inc. ( swot analysis of apple ) 14,. Its own problems and threats or more firms in a Nutshell criticized as a source...